Tuesday, 2 February 2010

"Who are you wearing?"

This is my favourite time of year for red carpet watching! The never ending displays of couture and runway looks all on display infront of the awaiting paparrazi and fans.

The red carpet is big business for the fashion houses. Today the nominees for this years Oscars were announced and the top fashion houses will be clawing to get their hands on a best actree nominee.

In the run-up to the actual ceremony the actresses will have a number of dresses offered to them on a plate and a number of fittings will take place. There may be a favourite but the favourite may quickly change at the last minute. The fashion house will not be informed if their dress will be worn until the actress steps on the glittering trail of camera flashes and the endless "who are you wearing?"

This is advertisement you just cannot buy. Think of how many times the image of the Best Actress in her finery clutching her award will be seen around the world?

Of course actresses may go down a different route and choose a "vintage" piece to really stand out from the crowd. It adds an allure of mystery around the actress and says "I know my fashion and I do not want to look like everybody else!"

Some of my favourite red-carpet looks have come from actresses who went down the vintage route. Renee Zellweger in her gorgeous vintage Dior when she won Best Actress for "Walk the Line", Jennifer Lopez in a mint green dress once worn by Jackie O in the infamous Ben Affleck days and of course Julia Roberts who kicked off the trend in vintage black and white Valentino when she won Best Actress for her role as Erin Brockavich.

If I was lucky enough to walk the red carpet I would definitely go vintage for a truly memorable look.

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